We proudly announce that we have reached the goal of collecting 1000 kilos of plastic marine litter from oceans. Another important step towards sustainability, another fundamental initiative of attention to the environment. MY.ORGANICS has always been very attentive to the issue of sustainability, but a year ago we decided to do even more in support of our planet: we have entered into a partnership with OGYRE, the first Italian platform, active globally, of Fishing for Litter who takes ca

MY.PURE is now available: the brand new MY.ORGANICS line which made its debut in the splendid setting of Cosmoprof and which drove everyone crazy! MY.PURE is the result of the daily commitment to follow our GREEN philosophy: a line of AIAB-certified and completely vegan products, formulated with up to 98% natural ingredients. A professional, delicate and soothing line that deeply cleanses and leaves hair shiny and soft, perfect for frequent washing. Extraordinarily natural, MY.PURE is design

THICKENING MASK now available! The BRAND NEW volumizing mask you met at Cosmoprof is finally available! NEW TREATMENT With THICKENING MASK in the salon it is possible to carry out a professional VOLUMIZING treatment with extraordinary results! THICKENING TREATMENT Volumizing treatment for thin hair. Deeply nourishes without weighing it down, leaving the hair more toned and silky.

MY.TAN your love for the sea Completely renewed: new formulas and new packaging! MY.ORGANICS has always aimed to guarantee well-being and effective results by favoring nature: committed every day to research to offer carefully selected formulations. This is why the MY.TAN line has been renewed. An exceptional mix of natural ingredients, from certified organic farming, excellent for protecting skin and hair from the harmful effects of the sun's rays. MY.TAN is ECOSUN PASS® APPROVED Th

Silently in the seas of the world, our collaboration with Ogyre continues to make the ecological revolution. What unites us is the love for the sea and we are proud to share our goals with you: Since the beginning of the project we have collected, together with the Ogyre fishermen, more than 520 kg of litter from the sea, equal to the capacity of a container filled with plastic bottles! If it is true that we are the planet we inhabit, we are also the oceans that surround us!

The most precious and sublime MY.ORGANICS line born from the exclusive research of MY.ORGANICS. We have created a new inebriating luxury routine for hair beauty, rich in natural ingredients and exceptional beneficial properties. MY.LUXE is the ultimate expression of the combination of professionalism, refinement and attention to nature. The beating heart of MY.LUXE: THE INNOVATIVE TECHNOLOGY of its formula. DELICATE SURFACTANTS OF VEGETABLE ORIGIN HYDROLYSED VEGETABLE PROTEIN

ANTI HAIR LOSS PROTOCOL MY.ORGANICS effectiveness guaranteed Stress, UV rays, pollution and seasonal changes are just some factors that can affect the healthy balance of the scalp and hair growth. For healthy and strong hair MY.ORGANICS has developed a comprehensive protocol to meet the needs of customers. In addition to the beloved MY.RITUAL treatments to be carried out in the salon, developed in synergy with the MY.SCALP line, the brand new KIT for treatment at home are availa

RESURRECTION FILLER KIT Reconstruction and regeneration are the main benefits that the brand new RESURRECTION FILLER KIT brings, a revolutionary treatment specially designed for unstructured and particularly brittle hair: GOJI FILLER RITUAL professional results intensive action deep reconstruction of the hair from the inside intense regeneration of the hair fiber To restore exceptional vitality and shine to the hair, MY.ORGANICS has chosen to use the power of Goji ber

The 53rd edition of Cosmoprof Worldwide Bologna has been amazing and we would love to thank everyone who made it possible. THANK YOU: to all our Partners, who believe in the excellence of MY.ORGANICS formulas and its philosophy, and help us spread it around the world with passion and competence! To our Team that worked hard during the fair and above all has realized a unique event that has enchanted all those present: MY. beauty is GOLD. The show that took place on the prestigious stage

NEW CONSCIOUS PARTNERSHIP MY.ORGANICS has always paid a lot of attention to the issue of sustainability and works every day with the utmost respect for the nature that surrounds us. Among the numerous environmental problems, one of the most serious is undoubtedly the presence of plastic in the seas around the world. This year, MY.ORGANICS wanted to do even more in support of our Planet. Discover all about OGYRE x MY.ORGANICS

MY.TAN SUN TRAVEL KIT This year, we are extremely proud to announce a new step towards sustainability: the new MY.TAN kit is launching today! Make the perfect conscious choice this summer: 4 amazing products for skin and hair care, formulated with the addition of certified organic ingredients. This kit also respects the environment and the health of the marine ecosystem, thanks to some amazing features: ECOSUN PASS ® APPROVED MY.TAN UV filters are OCEAN-FRIENDLY guaranteed by t

NEW PRODUCT: DECO POWDER For the maximum expression of blond, discover the new bleaching powders MY.ORGANICS that guarantee extreme lightening power and maximum inhibition of yellow shades respecting the capillary structure. Easy to use Non-volatile Innovative formulas With rosehip and linseed extracts BLOO/X10 NO AMMONIA DECO POWDER 500 g The new microgranular, ammonia-free powder, formulated with organic raw flaxseed oil. Rich in Vitamin E and antioxidants, this

Another important milestone for MY.ORGANICS The second edition of the B2B event was held in Istanbul on 13, 14 and 15 October, which since 2019, with its 365 exhibition stands, has attracted more than 9000 visitors interested in the most important brands in the beauty industry worldwide. The fair mainly involves cosmetic manufacturers and brands of hair products. Among the Italian companies present at the fair this year, for the first time, also MY.ORGANICS. "Our participation in the exhibit

The power of Goji berries always with you We are always looking for the best formulas and ingredients, to give those who choose us every day cutting-edge, sustainable and natural products. For this reason the RESSURECTION line has expanded with a new fantastic product: REVIVAL LEAVE-IN MIST GOJI Anti-frizz moisturizing spray, protective against UV rays. It can be used daily, after each wash. Moisturizes the hair and protects it from heat. Thanks to the remarkable properties of organic Goji berr

Barrier Cream and Stain Remover The new products of the color line have arrived, for the protection of the skin before, during and after the color treatment. These two new generation products complete the MY.ORGANICS color lines to offer a complete treatment that takes care of the customer at 360° BARRIER CREAM Protects the skin of the face, ears and neck during the dyeing treatment. It is easy to rinse off without leaving any residue. Formulated with Aloe vera. STAIN REMOVER Lotion for the im

The first fully digital event of the year Over the last few months we have had to change and evolve, to adapt to a whole new reality, which has not allowed us to take part in the usual appointments of the year together. But in 2021 we didn't want to stay away: this is why MY.ORGANICS has become digital! The first MY.ORGANICS DIGITAL EVENT was held on May 17th The event was organized in collaboration with the staff of MY.TEAM ACADEMY which represents the heart of the MY.ORGANICS philosophy. MY.T

The new Keratin treatment for MY.ORGANICS salons New professional product for MY.ORGANICS Keratin treatments. Keratin anti-frizz treatment enriched with glyoxylic acid: natural smoothing agent that reacts with the amino acid of the hair. Formulated with jojoba oil, it smooths the hair while maintaining hair hydration both from the outside and from the inside. Its formula is enriched with Aloe Vera, Vitamins E and F. smoothing nourishing moisturizing THE ORGANIC KERATIN INTENSIVE PLUS +

Discover the finishing products in the new 125ml size The new mini size spray are practical to carry with you, everywhere and for any occasion, not bulky and light. In their small 125 ml format they contain all the effectiveness of MY.ORGANICS products. THE ORGANIC HYDRATING LEAVE-IN CONDITIONER ALOE It performs a versatile restructuring action, giving body and shine to all hair types. THE ORGANIC THICKENING SPRAY APRICOT AND MILLET Modeling spray to be applied before drying, to give volume an

We are extremely proud to announce the release of 3 brand new fragrances by MY.ORGANICS  The bouquet  Tobacco. Elegant and refined, it is one of the most intense ingredients among those that can be found in a perfume. Suitable for both men and wome, it lends itself to many interpretations and is able to tell about exotic and distant places. Typically it is a perfect olfactory note in autumn and winter. Oud. Precious agar wood, widely used in the United Arab Emirates. Also often call