Another important milestone for MY.ORGANICSThe second edition of the B2B event was held in Istanbul on 13, 14 and 15 October, which since 2019, with its 365 exhibition stands, has attracted more than 9000 visitors interested in the most important brands in the beauty industry worldwide. The fair mainly involves cosmetic manufacturers and brands of hair products. Among the Italian companies present at the fair this year, for the first time, also MY.ORGANICS. “Our participation in the exhibition is a source of great pride and satisfaction” comments Alessandro Lievore, CEO of MY.ORGANICS. “Turkey is historically a bridge between East and West and we think that being present at an event held in its cosmopolitan capital, with such a strong international spirit, is an effective strategy to consolidate and expand our presence on the market even more. abroad”. MY.ORGANICS ‘participation in Beauty Istanbul closes a year of rebirth and rebirth and underlines, once again, the momentum of the entire Italian Beauty sector towards an increasingly encouraging future.