MY.PURE is now available: the brand new MY.ORGANICS line which made its debut in the splendid setting of Cosmoprof and which drove everyone crazy!

MY.PURE is the result of the daily commitment to follow our GREEN philosophy: a line of AIAB-certified and completely vegan products, formulated with up to 98% natural ingredients. A professional, delicate and soothing line that deeply cleanses and leaves hair shiny and soft, perfect for frequent washing.

Extraordinarily natural, MY.PURE is designed for those who prefer high-quality raw materials and certified organic ingredients for the daily care of their hair. The entire line is vegan, formulated with up to 98% natural ingredients and enriched by the innovative technology of LUMINESCINE and the LACTIL® blend.