THE NATURAL ART
OF BEAUTY

MY.ORGANICS was born from a vision: to transform the everyday beauty ritual into a moment of pure well-being, inspired by nature and elevated by science.

Our story begins in 1967, with the Lievore brothers opening the doors of their first family salon in Carrè, near Vicenza. Passionate about haircare and pioneers at heart, they challenged traditional hairstyling norms and laid the foundation for what MY.ORGANICS is today.

In 2012, that legacy took shape in the form of our first professional product lines—exclusive formulations for hair and skin enriched with certified organic and biodynamic ingredients.

Our signature formula

“Our commitment was clear from the start: combine high-performance results with respect for people and the planet.”

OUR PHILOSOPHY

NATURE IS OUR TECHNOLOGY

NATURE IS OUR
TECHNOLOGY

We believe that well-being starts with conscious choices. Every MY.ORGANICS product is the result of rigorous research, meticulous ingredient selection, and a sustainable production chain that respects nature at every step. From biodegradable packaging to vegan formulas, we redefine luxury as something that’s clean, authentic, and accessible.

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Made in Italy, Loved
Worldwide

Elegance is in our DNA. As a proudly Italian brand, MY.ORGANICS embodies the craftsmanship, refinement, and innovation that define the "Made in Italy" label. Our products are not only developed and produced in Italy, but they also carry the IT01 certification, ensuring 100% Italian quality.

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Made in Italy
Family First

Family First

We’re more than a brand—we’re a family. Our human-first approach shapes every relationship, from our internal team to our salon partners. Trust, passion, and collaboration fuel our mission and empower over 4,000 salons in 23 countries to share our vision of natural beauty every day.

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Education at the Core

We invest in people. With MY.TEAM Academy and the MY.TRAINING program, we provide ongoing education to elevate professionals and inspire creativity. Whether through coaching, digital events, or live shows, we’re committed to nurturing the talent of tomorrow.

Our signature formula
Research & Development

Research &
Development

Innovation drives us. Every texture, every fragrance, every formula is created to deliver sensory pleasure and proven performance. Our R&D labs ensure that each product meets the highest standards of quality—because natural can also be powerful.

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