OUR STORY
A Heritage of Beauty, Elevated by Nature
MY.ORGANICS was born from a clear vision: to elevate the everyday beauty ritual into a transformative moment of well-being, seamlessly blending the purity of nature with the power of science.
1967
The Lievore family opened the doors to their first salon in the picturesque village of Carrè, in Veneto, not far from the iconic city of Venice.
1998
Working within their family salon, brothers Alessandro and Alberto learned that true product performance starts with carefully selected ingredients, transparent sourcing, and respect for the environment.
2012
Driven by their passion for hair care, the brothers reimagined their family legacy, launching MY.ORGANICS, a Made in Italy line, in their own salon.
2018
MY.ORGANICS is expanding into the European market, setting new standards of excellence and proudly embodying the craftsmanship and innovation of Made in Italy.
2020
The creation of MY.TEAM brought together a group of passionate, skilled professionals who embody the spirit of MY.ORGANICS. This artistic collective drives innovation, blending expertise and creativity to elevate the brand and shape its future.
2022
A new milestone has been reached, as we open the China market, further expanding our global presence and staying true to our pursuit of quality and creativity.
2023
MY.ORGANICS establishes a robust domestic distribution network, with 20 exclusive sales representatives dedicated to expanding our reach and delivering the brand's excellence directly to our customers.
2026
Today, MY.ORGANICS is more than a product. It is a sensorial ritual experienced in salons, with the goal of sharing our philosophy with the world.
