MY.PURE

Extraordinarily natural, MY.PURE is designed for those who embrace the MY.ORGANICS Green philosophy every day. It prioritizes raw materials of the highest quality, selecting certified organic or biodynamic ingredients to ensure gentle, effective care that honors nature’s balance.

MY.PURE SHAMPOO

Illuminating shampoo with 97.5% certified natural ingredients

MY.PURE CONDITIONER

Illuminating conditioner with more than 97.9% certified natural ingredients

Out-of-Stock

MY.PURE BIPHASIC

Biphasic spray with more than 97.5% certified natural ingredients

MY.PURE BUTTER

Natural pre-shampoo wrap with 98.75% certified natural ingredients

MY.PURE OIL

Reconstructive oil with 97.3% certified natural ingredients

KIT MY.PURE

Illuminating Kit with Shampoo and Conditioner

BEHIND THE FORMULAS

LUMINESCINE
A natural active derived from mullein flowers, it transforms UV light into renewed radiance, leaving hair brighter and protected from solar damage.

LACTIL®
A moisturizing complex composed of sodium lactate, sodium PCA, glycine, urea, and niacinamide. It helps regulate natural hydration, fights dryness, and imparts softness.

HERO INGREDIENTS

Linseed

Packed with omega-3, it strengthens hair, enhances silkiness, and helps rebalance the scalp.

Witch hazel

Known for soothing sensitive skin, it also stimulates microcirculation and nourishes hair follicles.

Calendula

Provides deep cleansing and elasticity, while reducing excess sebum and leaving hair soft.

Sunflower

A rich source of vitamins E and K, it strengthens hair, prevents split ends, and adds natural shine.

Aloe

Naturally moisturizing and rich in minerals, it soothes irritation and is especially beneficial for dry or sensitive scalps.